Benefits of Microsoft Dynamics CRM
SALES: CREATING DEMAND AND GENERATING NEW BUSINESS
No matter how complex your company’s sales processes are, Microsoft CRM 3.0 Professional provides easy-to-use features and capabilities to improve the way your sales and marketing organization targets new customers, manages marketing campaigns, and drives sales activities.
• Increase your sales pipeline with qualifi ed sales leads and opportunities. Take advantage of analytics and embedded coaching to maximize opportunities to cross-sell products and services.
• Maximize your sales strategy through centralized, coordinated sales processes, including scripts and other activities.
• Arrive prepared for important customer meetings by accessing sales opportunities and service histories for each customer.
• Unify customer interaction automatically capturing discussion threads as part of each customer’s history record.
MARKETING: BETTER DECISION-MAKING AND A CLEARER VIEW OF YOUR CUSTOMERS
In today’s information-driven economy, most companies are awash in customer data. Success requires the ability to transform that information into clear, actionable knowledge and respond more quickly to changing customer needs and preferences. With Microsoft CRM 3.0 Professional, your sales and marketing organization will have instant access to complete customer information no matter where it is stored, along with the tools needed to turn that information into action.
• Create a single view of each customer based on every piece of information your company collects, all stored in a single location that is accessible across sales, marketing, and customer services organizations.
• Know which marketing efforts generate results by tracking response rates, measuring interest levels, and monitoring costs for every campaign and activity..
• Execute smarter marketing campaigns with powerful new analytic tools found in SQL Server, including data mining and business intelligence capabilities. Take advantage of new features that make it easy to create templates based on successful campaigns.
• Understand what your customers are telling you with reporting and analysis tools built on SQL Server Reporting Services that provide the precise customer knowledge your company needs to respond quickly to customer demands and changes in the marketplace.
SERVICE: PROVIDE MORE VALUE TO YOUR CUSTOMERS
Every time someone in your organization interacts with a customer, it is an opportunity to strengthen that customer’s loyalty to your company by providing high levels of personalized service. Because it can help you offer your customers targeted, relevant information about the products and services that they are interested in, Microsoft CRM 3.0 Professional can help you take advantage of opportunities to enhance customer relationships while giving your company the ability to maximize both up-sell and cross-sell.
• Respond faster to service issues by delivering the right answers to customers in real-time. Take advantage of the integrated Microsoft CRM knowledge base for instant access to manuals, frequently asked questions, and troubleshooting tips.
• Resolve customer issues according to desired service levels. New features for automatic escalation and routing ensure that service requests are sent to the appropriate people.
• Schedule and dispatch service resources using new features that make it easy to fi nd professionals who can deliver the right services. Use centralized scheduling and dispatching to manage resources and coordinate services.